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Gasoline purchases have long been a traditional driver of convenience store sales. However, as the industry faces volatile fuel sales volumes and fluctuating profit margins on fuel, the landscape of business drivers is changing.
In response, C-stores are changing too. Convenience leaders are developing innovative ways to attract customers, and to become a destination whether consumers need gas or not.
Retailers are making this transformation through differentiation: offering freshly prepared foods and beverages, highlighting local products, and focusing on speed of service while creating welcoming in-store environments.
94% of retailers report having used digital signage to enhance the customer experience.
