When considering a fully integrated merchandising strategy, there are a few reasons why you might need to quickly set up a network of digital display screens. Maybe you’ve acquired a number of stores with an existing retail media network. Maybe you’ve grown and waited to bring your new locations on board. Or maybe you’re just adding retail media into your merchandising strategy for the first time.
Whatever the reason, if you’re looking to cohesively manage a lot of screens, the operational team and resources needed to get it up and running can be challenging. Here’s what you need to know.