How to Grow C-Store Sales with On-Premise Digital Experiences
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How to Stand Up a Fully Functioning Retail Media Network in 60 Days
When considering a fully integrated merchandising strategy, there are a few reasons why you might need to quickly set up a network of digital display screens. Maybe you’ve acquired a number of stores with an existing retail media network. Maybe you’ve grown and waited to bring your new locations on board. Or maybe you’re just adding retail media into your merchandising strategy for the first time.
Whatever the reason, if you’re looking to cohesively manage a lot of screens, the operational team and resources needed to get it up and running can be challenging. Here’s what you need to know.
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3 Ways to Tell Your Story with Screens at the Pump
In part three of our series, we offer a final recommendation on how to get the best return on investment for the digital display screens on your property. We’ve already covered what kind of content C-stores should put on their screens and the different options for monetizing their screens, so now it’s time to take it internal and look at how you can use screens to best tell your story.
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Monetizing Your Screens the Right Way
In part one of our series on how to effectively use the display screens on your property, we covered what kind of content you should play. Today, we’re offering innovative ways to monetize your network.
So, What Content Should You Play on Your Screens?
You have screens on your property. Now what? Welcome to our three-part series on how to maximize your return on investment for display screens in the forecourt and inside your convenience store.
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3 Tips for Managing Multiple Technology Platforms
Operating a convenience store may not seem like it requires a lot of technology, but if you take inventory on the various retail sales platforms and transaction tools utilized by a typical C-store, you’ll find that it adds up quickly. You must be aware of your POS system, forecourt controller, dispenser manufacturer, CRIND manufacturer, managed network service provider, loyalty app provider, web developer, mobile payment platform, petroleum service companies and any other custom software solutions that you may use.
So, how can you ensure they all run smoothly and cohesively?
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PSA on Gas Prices
Turn on a TV or open a newspaper these days, and you’ll likely see a story about the record high price of gas in the U.S. As a convenience store owner, you’re probably all too aware of the increasing prices, but it’s important to make sure your customers understand where the increase is coming from. Continue reading “PSA on Gas Prices”
How to Analyze and Use Sales Data
Customer feedback is heavily sought after in all industries, and retail is in a unique position in that every transaction is an important data point. In fact, the customer is already telling you what they want to buy. You just have to respond by looking at the data points and implementing the right actions as if they filled out a survey.
Your sales data is a treasure trove of information that you can use to improve your business. If you leverage it to inform your media at the dispenser and other shopper marketing strategies, the historical sales data you already have can help you promote the right products at the right times, increasing sales and overall profitability.
The Importance of Owning the Entire Customer Experience
As a convenience store operator, you need to own the customer experience from the time someone drives onto your property to the time they leave. The messaging should be 100 percent controlled by you to ensure that it is cohesive.
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How to Improve the Customer Journey
It’s easy for retailers to get caught up in their own interests and sometimes lose focus on what’s important. How can I get the customer to buy more? How do I increase customer footfalls and retention? How do I make the most out of each customer? All valid questions, but if your focus is on issues like these, you’re losing sight of the fact that your customer is your biggest advocate.
Think about the customer journey in terms of what you can give the customer and what you can take away from the customer to make their experience better. Focusing on this improves the customer experience, which should have a direct effect on answering the questions we already spelled out.