About Us - Shep Digital

Bob Bradley

CEO

Bob has worked as an executive leader in the media, entertainment, and technology industries for the last 25+ years monetizing content across both traditional and alternative distribution platforms. He has held both domestic and international leadership roles with well-known organizations, such as Qualcomm, Scripps Networks Interactive, Disney/ABC Broadcast & Cable Networks Group, Landmark Communications, Discovery Networks, and Group W Satellite Communications. Bob has a bachelor’s degree from the Manship School of Journalism at Louisiana State University. Bob leads corporate strategy, investor relations and content sourcing and acquisition efforts for Shep Digital Solutions.

David Da Silva

Software Developer

David brings 7+ years of experience in direct customer retail and software engineering. He most recently worked at Apple in various positions, including technical support, software engineering and creative retail. David has a degree in computer science with a focus on operating systems from the University of Tennessee at Knoxville. He also has certifications with Apple’s Pro Software. David supports the Shep Digital Software engineering team with a focus on backend systems analysis and automated content creation, making Shep more Sheppy.

Brian Nelson

President

Brian has 15 years of experience in new market development, sales, marketing and operations, and he is a key strategist in retail marketing and programmatic shopper marketing. Prior to founding NewsBreak, Brian led a social psychology research team at East Tennessee State University (ETSU). In addition, Brian spent two years as an outreach specialist in the mental health field, leading business development with regional school systems. Brian has a master’s degree experimental psychology from ETSU, as well as bachelor’s degrees in theatre and psychology from Elon University. Brian is Shep’s sales face and task master, spearheading business and product development.

Chris Thompson

CTO

Chris has extensive experience developing technology strategy and has worked in the cloud computing space since its inception. Chris has designed everything from e-commerce applications to mobile apps and back-end servers to fulfillment and distribution systems and has consulted in many software patent litigation matters. Chris also successfully co-founded a VC-funded, hardware device manufacturing business, successfully raising more than $2 million in funding and shepherding the company from initial inception through manufacturing and product launch. He has a bachelor’s degree in computer engineering from Vanderbilt University. Chris enjoys getting his hands dirty building and deploying the systems to bring the strategy to life, and he manages all technical aspects for Shep.

Dax Warden

Senior Technical Operations Administrator

Dax spent years as a sound engineer in Florida before he moved to Knoxville and got into IT work. He has a diverse IT background that includes SEO, website design/content management, software and hardware maintenance and installation and computer networking. Dax has an associate’s degree in computer programming and a bachelor’s degree in network security and forensics. Warden has always been a technology buff, and those skills have helped him to design, deploy and maintain multiple digital media networks for Shep across the U.S.

Baugh Doster

Accounting Manager

Baugh is a recent graduate of the University of Tennessee at Knoxville where he received a bachelor’s degree in finance with a collateral in marketing. Throughout his college years, he worked with multiple financial firms, assisting in client relations and account management. Additionally, Baugh worked on the Tennessee 9th congressional district campaign as a marketing intern. Baugh works to ensure that Shep is properly nourished on the AR side of the shop, in addition to managing vendor satisfaction on the AP side of the ledger.

Meet the Team