How it Works
More Time, More Money: Shep keeps customers on your property past the 90 seconds that it takes to gas up their car—and gets them in the store.
Jake
Morning coffee run
Joe
Lunch break
Jane
Snack shop
Sarah
Post-little league visit
Shep is a fully integrated merchandising platform
for the convenience store industry that converts fuel-only customers to multi-product purchasers. And it works on everyone from single career-driven stoppers to parents in desperate need of convenience from their local retailer.
We understand both the retailer’s pain points and the customer’s journey. That understanding allows us to alter that customer journey for increased customer satisfaction and increased profit.
Jake's Morning Coffee Run
00:30 Customer
Jake pulls up to a gas pump to fill his tank on his way to the office.
JAKE’S MORNING coffee run
01:30 Customer
As Jake begins fueling, he notices a display screen next to the transaction pad that is displaying today’s local weather. He pauses to watch and an ad for the salted caramel cappuccino reminds him that it is on sale inside.
JAKE’S MORNING coffee run
02:00 Customer
Jake heads inside, and as he is waiting for the cappuccino machine, he notices a large screen over the coffee bar with an ad announcing any bakery item is only 99 cents with a specialty coffee purchase.
JAKE’S MORNING coffee run
03:30 Customer
Jake heads over to the bakery rack and chooses a danish to complement his cappuccino. On his way to the check-out counter, he opens the loyalty app on his phone to check out, he sees an ad for a cobb salad.
JAKE’S MORNING coffee run
05:30 Customer
He heads to the deli cold case to kill two birds with one stone. He grabs a cobb salad for lunch later and an energy drink for an afternoon treat. Satisfied, Jake heads to the register to pay for his breakfast and lunch.
Joe's Lunch Break
00:30 Customer
Joe pulls up to fill the fuel tank in his pickup on his lunch break.
Joe's Lunch Break
01:30 Customer
As Joe begins fueling, he catches a screen offering him a free soda for signing up for the loyalty program.
Joe's Lunch Break
02:00 Customer
Joe opens his phone to download the app and heads inside for his free soda. As he fills his cup, he notices the large screen above the fountain drink station advertising two roller grill items for the price of one.
Joe's Lunch Break
03:30 Customer
Joe smiles and heads over to make two of his favorite hot dogs. He pulls open his loyalty app on his way to check out, and there is an image of a chocolate bar. Ding, ding. Enter an idea.
Joe's Lunch Break
05:30 Customer
As he puts his lunch on the counter, he reaches down and adds a chocolate bar to complete his meal.
Jane’s SNACK STOP
00:30 Customer
Jane is fueling up on her way home after a tough yoga class.
Jane’s SNACK STOP
01:30 Customer
The screen in the pump catches her eye with an ad for healthy options inside the store. Famished after a yoga class, she takes notice.
Jane’s SNACK STOP
02:00 Customer
Jane heads inside, and the screen above the check-out counter displays a yogurt and fruit cup special for $2.49.
Jane’s SNACK STOP
03:30 Customer
On her way to the deli case to grab the yogurt and fruit cup, she pauses to look at her phone. A notification promotes a kale chips and kombucha special.
Jane’s SNACK STOP
05:30 Customer
Jane adds the kale chips and kombucha to her basket with her yogurt and fruit cup. She happily checks out with all of her healthy options.
Sarah’s post-little league visit
00:30 Customer
Sarah pulls up to a fuel pump with her three children clamoring for food in the backseat. It’s 6 p.m., they’re on the way home from baseball practice and Sarah hasn’t made dinner plans yet.
Sarah’s post-little league visit
01:30 Customer
As Sarah begins fueling, the screen above the pump displays an ad for a Grab and Go dinner special inside the convenience store. Wednesday night is pizza night. Problem solved.
Sarah’s post-little league visit
02:00 Customer
Relieved, Sarah triumphantly heads inside to claim the dinner special—a 2-topping pizza, liter of soda and quart of ice cream for only $6.99. As she heads to the refrigerated section, she notices a large screen above the cooler case advertising a gallon of milk. Ding ding. She remembers they are out of milk.
Sarah’s post-little league visit
03:30 Customer
Sarah grabs a gallon of milk to go with the dinner special. Dinner and breakfast tomorrow are ready. Crisis averted.
