Bob Bradley

CEO

Bob has worked as an executive leader in the media, entertainment, and technology industries for the last 25+ years monetizing content across both traditional and alternative distribution platforms. He has held both domestic and international leadership roles with well-known organizations, such as Qualcomm, Scripps Networks Interactive, Disney/ABC Broadcast & Cable Networks Group, Landmark Communications, Discovery Networks, and Group W Satellite Communications. Bob has a bachelor’s degree from the Manship School of Journalism at Louisiana State University. Bob leads corporate strategy, investor relations and content sourcing and acquisition efforts for Shep Digital Solutions.

Kelby Cox

Kelby Cox

Technical Operations Analyst

Kelby is a recent graduate with a degree in Psychology and a minor in Data Science. While in school, she studied anything from Mathematics to Linguistics, but accidentally landed in the tech field right out of college. Gaining experience as a Data Analyst and an Applications Support Lead, Kelby discovered her niche as a professional jack of all trades. Always aiming for creative solutions to problem solving, Kelby is excited to be merging the worlds of data and development as Shep Digital.

David's avatar

David Da Silva

Sr. Software Developer

David brings 7+ years of experience in direct customer retail and software engineering. He most recently worked at Apple in various positions, including technical support, software engineering and creative retail. David has a degree in computer science with a focus on operating systems from the University of Tennessee at Knoxville. He also has certifications with Apple’s Pro Software. David supports the Shep Digital Software engineering team with a focus on backend systems analysis and automated content creation, making Shep more Sheppy.

Baugh Doster

Finance and Accounting Manager

Baugh is a recent graduate of the University of Tennessee at Knoxville where he received a bachelor’s degree in finance with a collateral in marketing. Throughout his college years, he worked with multiple financial firms, assisting in client relations and account management. Additionally, Baugh worked on the Tennessee 9th congressional district campaign as a marketing intern. Baugh works to ensure that Shep is properly nourished on the AR side of the shop, in addition to managing vendor satisfaction on the AP side of the ledger.

Max Jimenez

Max Jimenez

Technical Operations Manager

Max is a dedicated tech enthusiast and has professional experience that spans various areas including technology retail, data coordination, and help desk services. He has taken on responsibilities as an administrator for SaaS solutions showcasing the ability to manage and oversee technological platforms. With his background in Computer Information Technology, he aims to provide high quality assistance in the realm of Shep’s network.

Molly Miller

Molly Miller

Software Developer

Molly has 2+ years of experience in control systems engineering and software development. Before landing on the Shep team, she worked at Eastman Chemical Company in the control systems engineering department. Molly recently graduated with her master’s degree in computer science from Vanderbilt University, where she also interned in their cybersecurity department. Before that, she earned her bachelor’s degree in computer science from East Tennessee State University. Molly implements her creative ideas to work on Shep’s backend software system.

Brian Nelson

President

Brian has 15 years of experience in new market development, sales, marketing and operations, and he is a key strategist in retail marketing and programmatic shopper marketing. Prior to founding NewsBreak, Brian led a social psychology research team at East Tennessee State University (ETSU). In addition, Brian spent two years as an outreach specialist in the mental health field, leading business development with regional school systems. Brian has a master’s degree experimental psychology from ETSU, as well as bachelor’s degrees in theatre and psychology from Elon University. Brian is Shep’s sales face and task master, spearheading business and product development.

Matt Randall

Matthew Randall

Technical Operations Specialist

With 4 years of prior experience in general IT with Regal Cinemas, Matt brings a diverse set of skills in technology solutions and systems administration to Shep Digital. In addition to his IT expertise, he has a passion for graphic design. Matt’s creative pursuits complement his problem-solving skills and allow him to approach IT challenges with a unique, design-oriented perspective. He is dedicated to leveraging his dual interests to drive innovation and deliver exceptional results for Shep Digital.

Greg Root

Senior Account Executive

As a specialist in C-Store messaging and technologies, Greg’s career has evolved from sales and supervisory positions in the convenience beverage industry to media driven content marketing; delivered via print, digital and the entire customer journey. Starting in 2015, at Federal Heath Visual Communications, Greg developed and pioneered Federal’s digital initiative offering bezel to bezel omnichannel installations in convenience stores resulting in successful initiatives with industry leaders including KwikTrip, CEFCO, EnMarket, Jet Foods, Zippy J’s, and many others. Greg’s approach is attentive, content driven, and focused on the delivery of quantifiably enhanced Reach, Resonance and Response throughout the customer journey. Greg supports Shep’s growth and helps the team always maintain a retailer focused and market driven approach.
Tyler Ruth

Tyler Ruth

Technical Operations Analyst

Tyler brings a wealth of experience from the retail technology, autonomous EV and power plant industries to Shep Digital. He has collaborated with companies such as Pilot Company, GE Vernova, Siemens Energy, and Calpine on both domestic and international projects. Additionally, Tyler has contributed to many industry-firsts in the renewable energy sector, driving innovative solutions and setting new benchmarks. At Shep, Tyler is able to apply his diverse background and analytical skills to deliver insightful, data-driven strategies that enhance the effectiveness and efficiencies of the operations and data analytics teams.

Chris Thompson

CTO

Chris has extensive experience developing technology strategy and has worked in the cloud computing space since its inception. Chris has designed everything from e-commerce applications to mobile apps and back-end servers to fulfillment and distribution systems and has consulted in many software patent litigation matters. Chris also successfully co-founded a VC-funded, hardware device manufacturing business, successfully raising more than $2 million in funding and shepherding the company from initial inception through manufacturing and product launch. He has a bachelor’s degree in computer engineering from Vanderbilt University. Chris enjoys getting his hands dirty building and deploying the systems to bring the strategy to life, and he manages all technical aspects for Shep.

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