3 Tips to Get the Most Out of Your Loyalty Program

Shopper marketing encompasses the entire customer journey from the moment the customer drives onto your property and sees signage in the forecourt all the way through the customer checking out at the register. While most retailers intend for a loyalty app to drive customers to the property, a loyalty app is the perfect component to a shopper marketing strategy, adding value for the retailer and completing the journey for the customer while they are at your store.

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The Importance of Infotainment for Customer Engagement

Customer engagement decreases every time someone interacts with a platform that doesn’t engage or pique interest in some way. People have a natural tendency to tune out advertising or sounds and images they’ve seen or heard repeatedly. It’s why parents don’t pull their hair out when they hear a crying baby after the first month. In other words, if your content is repetitive or boring, no one is going to pay attention to it, and therefore, your message won’t get the views it needs to be valuable.

Convenience store retailers need to leverage infotainment or they might as well put up a blank screen. Infotainment means different things to different people, but here is what the experts at Shep have learned.

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3 Keys to Shopper Marketing All C-Stores Need to Know

You’re probably familiar with more traditional advertising tactics for getting customers to your store, but there are also dozens of opportunities for unique marketing strategies once a customer has stepped on to your property. This is called shopper marketing.

Shopper marketing is used to incent a purchase or change purchasing behavior. Or, in more user-friendly phrasing, it is how you get customers to buy what you want them to buy—sometimes even when they did not plan on it. Collectively, every piece of advertising material on your property equals shopper marketing. That includes digital signage, screens in fuel pumps, pump toppers, wobblers, shelf talkers, beauty shots in the store, promotional pricing on shelves, end caps and more.

So, how do you make the most out of the materials you probably already have? We’re glad you asked.

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