Infotainment

Customer engagement decreases every time someone interacts with a platform that doesn’t engage or pique interest in some way. People have a natural tendency to tune out advertising or sounds and images they’ve seen or heard repeatedly. It’s why parents don’t pull their hair out when they hear a crying baby after the first month. In other words, if your content is repetitive or boring, no one is going to pay attention to it, and therefore, your message won’t get the views it needs to be valuable.

Convenience store retailers need to leverage infotainment or they might as well put up a blank screen. Infotainment means different things to different people, but here is what the experts at Shep have learned.

Continue reading “The Importance of Infotainment for Customer Engagement”