NewsBreak Media Networks, a digital shopper marketing platform for the fuel and convenience retail industry that converts fuel-only customers to multi-product purchasers, is now Shep Digital Solutions.
The new name and branding better represents the company’s full range of customizable digital merchandising services for convenience stores and other retail businesses. While NewsBreak started primarily as a forecourt media company, Shep offers comprehensive digital shopper marketing solutions.
“In the last couple of years, we have expanded our services to address where the industry is going, and the new brand identity reflects that,” said Bob Bradley, CEO of Shep Digital Solutions. “We’ve been a leader in digital merchandising and shopper marketing, but now we can provide even more value to new and existing clients with a broad range of customizable options.”
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