You’re probably familiar with more traditional advertising tactics for getting customers to your store, but there are also dozens of opportunities for unique marketing strategies once a customer has stepped on to your property. This is called shopper marketing.
Shopper marketing is used to incent a purchase or change purchasing behavior. Or, in more user-friendly phrasing, it is how you get customers to buy what you want them to buy—sometimes even when they did not plan on it. Collectively, every piece of advertising material on your property equals shopper marketing. That includes digital signage, screens in fuel pumps, pump toppers, wobblers, shelf talkers, beauty shots in the store, promotional pricing on shelves, end caps and more.
So, how do you make the most out of the materials you probably already have? We’re glad you asked.
Continue reading “3 Keys to Shopper Marketing All C-Stores Need to Know”